Join the hair color design that promotes your personality with a team of skilled technicians in hair color design, to match your skin tone and daily life activities. Shiseido Professional Primience permanent hair color is specially formulated with S Hyaluronic Acid, the Shiseido's exclusive high moisturizer that provides 78% moisture, making hair soft and beautiful. Restores hair throughout the hair coloring. Especially designed technology Yellowish Brown Base or beige brown that makes the hair color that matches the skin color of Asian people, foster how beautiful of your skin. When the colors start to fade, they will not turn to orange or red. Makes it easy to refreshing or change to new color.